"Ms. Roi has a unique world. And unless you go to the trouble to create a world, stocking it with characters and humor, you'll always be limited to what you can observe rather than feel." Cathy Horyn , The New York Times.
The world of Alice Roi is not only unique but with each collection one can experience a story that is always a little twisted at second glance. These stories have a sense of timelessness and tradition, but there is always a perverse element underlying. The characters in Alice's world have many sensibilities. These sensibilities are often contrasting, yet the Alice Roi girl moves delicately through her moods and is able to combine angst, humor, beauty, and classic elements effortlessly. The Alice Roi world reaches us through our traditional mindset, as well as our more aspirational, or hyper realized mindset.
Cathy Horyn of The New York Times says of Alice "Ms. Roi has a knack for choosing feminine elements, like a Peter Pan collar, a sack dress or the small cape shoulder of a Red Riding Hood coat, and subverting them just enough so they don't seem goody. She has a delicious sartorial joke sense that has grown more and more sophisticated."
Alice's dedicated customers find her clothing to make them feel classic and feminine but with a witty edge. Just the right blend of propriety and offbeat, Alice Roi will always strive to make the customer encounter these feelings.
Alice Roi lives in New York City and continues to design the ready to wear line. The Alice Roi girl is the inspiration for every collection; dynamic, traditional, and always thought provoking.



































