New York designer Betsey Johnson has built her long-standing career in fashion by following her own set of rules. Known for her celebration of the exuberant, the embellished, and the over the top, Betsey has been rocking the fashion industry with her unique and original designs since the 1960's. Spending her childhood in dance classes, her aspirations to be a dancer and her love for costumes laid the foundation for Betsey's creativity and inspiration still evident in her designs today. Betsey officially entered the New York fashion scene in 1964 by winning Mademoiselle magazine's "Guest Editor Contest." One year later, she landed the top designer position for Paraphernalia where Edie Sedgwick was her house model, Andy Warhol utilized her designs, and the Velvet Underground's John Cale took to wearing her designs both on-stage and off. What would soon become known as Betsey's trademark look began its formulations here: sexy silhouettes, hippie inspired flowing fabrics, and whimsical detailing. After a decade of designing for other labels, Betsey decided to make a dramatic change in her life and in 1978 started the Betsey Johnson label. Today there are seventy freestanding Betsey Johnson boutiques, distribution in department and specialty stores worldwide, and with the evolution and expansion of the Betsey Johnson label over the years, it is now a top American lifestyle brand.
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