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Erin Caruth Mugavero, Director of PR for LaROK will walk you through the evolution of the brand's feminine, flirty collections with an edge, and what has worked best to keep the brand on top through changing times. She will talk about staying on trend by working with seasonal updates to core elements and brand development in an ever-changing economy.
Students were invited to "LaRok It" by adding their own twist to samples of trademarked LaRok pieces.
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