Linda Fargo has held the position of Senior Vice President, Fashion Office and Store Presentation of Bergdorf Goodman since 2006. In her role, Ms. Fargo oversees the Women's Fashion Office in addition to Store Presentation, which includes Interior Design, Windows, and in-store. She has deftly devised a creative vision and management style that have resulted in worldwide acclaim for the store within the luxury retail market. Ms. Fargo shapes the fashion direction of the store and brings fashion to life visually. She is the chief trend spotter, ambiance master, gatekeeper of style and a key member of the store design team.Ms. Fargo began her exuberant relationship with Bergdorf Goodman in 1996 as the Visual Director of the Women's store, and was rapidly promoted to the position of Vice President of Visual Merchandising in 1997.
Ms. Fargo is the author of "Dreams Through the Glass," which chronicles her career in visual magic. In 2010, a second book, "Windows at Bergdorf Goodman," debuted. The seventeen-pound tome encompasses the past decade of the store's fanciful creations.
Prior to joining Bergdorf Goodman, Linda was Senior Director, Visual Merchandising for the Gap, Vice President, Visual Merchandising at I. Magnin, and Visual Director for Macy's New York.
Ms. Fargo is a graduate of University of Wisconsin-Madison. She majored in Fine Art and continues to draw upon her foundation in the arts.
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